Alex James SMP Clinic & Training Academy
Choosing where to have scalp micropigmentation — or where to train — is a significant decision. The best thing we can do is get out of the way and let our clients speak for themselves.
What SMP clients say about Alex James
I was really on the fence about getting SMP done. I'd been dealing with thinning hair for a few years and, although I tried to ignore it, it was seriously affecting my confidence. After putting it off for so long, I finally decided to go ahead and book a consultation with Alex — and that was the best decision I could have made.
Even before we met, Alex was incredibly informative through messages. He answered every single question I had (and I had a lot!), and nothing ever felt rushed or brushed off. One thing that was really important to me was that I didn't want it to look like a 'helmet' had been slapped on my head. I wanted it to look natural, realistic, and age-appropriate. Alex listened properly and tailored everything to suit my face shape and features.
Then came the third session — and I was absolutely gobsmacked. The density, the outline, the shape it gave my face… it all just clicked. It looked completely natural — exactly what I'd asked for. Now I can honestly say I wish I'd done this years ago. The confidence this has given me has positively impacted not just me personally, but also my family life and business. If you're on the fence like I was, my advice is simple: just go for it. You'll only wish you'd done it sooner.
I honestly couldn't be happier with my SMP results from Alex. I've just finished my third session and the whole experience from start to finish has been spot on. The attention to detail, patience, and professionalism is next level — you can tell real care goes into getting it right rather than rushing the process.
What stood out most for me is how natural everything looks. The hairline was designed really thoughtfully to suit my face and age. My biggest regret is not doing this sooner. It's been freezing the last few weeks and I've still not worn a hat once because I genuinely love how it looks now — which says everything.
I recently had SMP with Alex after years of deliberation. I spent quite a lot of time searching for the right person/practice and I certainly made a great choice. Alex was professional from the first conversations we had and was reassuring throughout.
Alex took his time to progressively build up the SMP over 3 main sessions. Patience is certainly key if you want a realistic and natural looking appearance. Alex takes great pride in giving people the best possible results and is something of a perfectionist. I will certainly use Alex for any future top up sessions.
Had a hair transplant a few years back and been looking into SMP to add density to the front. After speaking with Alex and getting in two sessions, I couldn't be happier with the results. Very professional, very friendly and couldn't recommend anymore to anyone who is thinking of having it done.
What PRP clients say about Dawn
I was very unsure what to expect when I initially made contact with Alex James but Dawn was very reassuring and explained the procedure and what to expect from the PRP. After my first visit I started to see some improvement in my hair thickness. After my second my friends started noticing too. I have now had my third treatment and I am very pleased with the results. If anyone is self conscious about their hair thinning then this procedure is certainly worth trying.
I lost my hair through stress induced alopecia earlier this year. After trying to unsuccessfully grow it back I found this company close to home. A quick exchange of messages, explaining what had happened and pictures — we agreed the PRP treatment. It's restored my hair and my confidence back. Dawn was amazing all the way through. What a brilliant company!
Couldn't recommend this place enough. Had a really good insightful chat with Dawn about the whole process before booking myself in. Dawn is very professional and easy to talk to, she made everything clear which gave me so much confidence about giving this a go. If you're having thoughts about PRP treatments then this is definitely the place to go. Results speak for themselves.
What training students say about Alex James Training Academy
I travelled down from Scotland to do my laser training last month and I'm so glad I did. I found Dawn and Alex online and the price point for the training including the machine was a big reason I booked. I'll admit I was a bit sceptical at first, only because everywhere else I looked was quoting nearly double, so I didn't really know what to expect.
The training itself was faultless. Super hands-on, everything explained properly, and I never felt rushed or left unsure at any point. The aftercare and support has been amazing too — Dawn and Alex have kept in touch, checking in to make sure everything's going well, which you don't always get. I've already been looking at sending one of my staff members down for laser hair removal training in the new year, which probably says it all.
I've just completed my laser tattoo removal training with Alex and Dawn, and I honestly can't recommend them enough! The training itself was top-notch — thorough, professional, and incredibly supportive. Alex and Dawn are not only highly knowledgeable but also so warm and welcoming, which made the entire course enjoyable and confidence-building.
The space is stunning — modern, clean, and beautifully designed. Even after the course, the support has been 100%. They genuinely care about your progress and are always there to help. I'll definitely be returning next year for my scalp micropigmentation training.
I've recently trained in tattoo laser removal with Alex & Dawn at Alex James Training Academy. Right from my first enquiry Alex answered any questions and got back to me straight away. The day of training was great — very professional yet very easy going and fun. The course was packed full of everything I needed to know and more, with numerous models to work on. I left feeling confident in performing all the treatments the laser can do. 100% recommend.
From my initial first contact with Alex on Instagram to attending my training courses it has been amazing. I enrolled on 2 of their courses — Laser Hair/Tattoo Removal and HIFU. Alex and Dawn both have a warm welcoming personality that you instantly feel relaxed. They made sure you understood the course and also provide after training support which is so helpful. I look forward to training again with them.
I recently completed my laser hair removal and tattoo removal training with Alex and Dawn, and I couldn't be more impressed. Their expertise, patience, and genuine passion for the industry are truly unmatched. They created a warm, welcoming environment where I felt confident to ask questions and dive deep into the science. Their hands-on guidance has equipped me with the skills to kickstart my own venture with confidence.
Alex underwent SMP himself before ever treating a single client. That personal experience shapes everything — the patience he shows when someone comes in unsure, the honest assessment of whether SMP is actually right for them, the care taken to design a hairline that suits the individual rather than looks generic.
Dawn brings the same philosophy to PRP, HIFU, and aesthetic treatments. Thorough consultations, realistic expectations, and genuine support long after the treatment is finished.
The training academy works the same way. Students leave confident because Alex and Dawn treat every course as if they're sending someone out to represent their own name — because in a sense, they are.
The 226 five-star reviews are not something we chase or campaign for. They're the result of doing the right thing consistently — being honest when a treatment isn't suitable, transparent about pricing, and available when clients have questions weeks or months later.
WhatsApp Alex for a Free ConsultationNo pressure. No obligation. Just honest advice from someone who has been through the process himself.
Mon–Fri 9AM–4PM · Saturday 9AM–12PM
All reviews sourced directly from Google Business Profile · Unedited · Last updated February 2026